Meet Lizzeth

Founder + Educator + Artist

Meet Lizzeth Gutierrez – the visionary artist behind ID ARTSY.

Born into the vibrant Ecuadorian culture, Lizzeth was raised on a foundation of art, beauty, and aesthetics. Her natural talent for symmetry, tone, and texture was evident from a young age, and what began as creative exploration in pottery soon evolved into a refined mastery of beauty and permanent cosmetics.

With over 19 years in the beauty industry including 9+ years in permanent cosmetic tattooing. Lizzeth has built a reputation for excellence, precision, and innovation. Her journey started at Benefit Cosmetics, where she honed her eye for diverse facial features and sharpened her business acumen. But her dream was always bigger: to create her own empire.

In 2012, she founded LG Beauty Muse, offering elite beauty services and spray tanning throughout the DC Metropolitan area. Her talent quickly gained recognition, attracting high-profile clients including the Miss United States Organization and Univision DC.

Never one to settle, in 2015, Lizzeth fully immersed herself in the world of permanent cosmetics training with industry pioneers and mastering techniques that deliver hyper-realistic, natural results. With a steady hand and a sharp eye, she specializes in brows, eyeliner, lips, scar camouflage, and nipple/areola restoration. Always prioritizing client comfort, safety, and satisfaction.

In 2019, she launched ID ARTSY, a top-tier beauty studio known for excellence in permanent and paramedical tattooing. Her clients travel from across the globe to experience her artistry.

By 2021, her passion for education led her to launch ID ARTSY ACADEMY empowering the next generation of micropigmentation artists with real-world techniques, mentorship, and business insights.

Her work is defined by precision, compassion, and a deep commitment to enhancing natural beauty. Fueled by purpose, guided by passion. Lizzeth isn’t just creating beauty, she’s building legacies.

Lizzeth is licensed in Micropigmentation in Virginia, Bloodborne Pathogen (BBP) certified, and compliant with all health and safety regulations.